Many of our customers and prospective clients from across the UK and Europe came to visit us for a sneak preview of why our revolutionary new approach will see ATi at the forefront of innovators leading the way to the digital age.
Due to our high profile presence at WWEM, following months of anticipation and teaser campaigns, the ATi exhibition stands saw customers queuing for their chance to talk to a member of the team to discover more about our groundbreaking monitors. The stands remained busy right up until the take down on the second day.
With a newly designed stand, exclusive customer giveaways, never-before-seen prototypes and data and eye-catching marketing and sponsorship opportunities throughout the hall, it was all but impossible to not get caught up in the excitement that ATi created! On the back of the MetriNet launch at WWEM, ATi has secured meetings with industry professionals thanks to its amazing potential.
ATi also helped to host the Instrument Apprentice Competition, with our Technical Manager Chris McTear hosting a series of problem solving, practical and question-based exercises. The apprentices were water company apprentices, from UU, Anglian Water and STW. Two of the apprentices from United Utilities then joined us at the Gala dinner to network with some of our other customers from the industry. We have also since booked in a training session at ATi offices in January for a group of 5 apprentices to cover all ATI framework instruments on the UU framework and are happy to do the same for our other customers in the water industy.
The gala evening, also sponsored by ATi, provided an opportunity for everyone to celebrate the successes of WWEM, using ATi’s specially branded ‘fun money’ at the evening’s casino. It was a fun-filled night of food, drink, entertainment and awards, followed by an onsite casino. The Gala Dinner was a welcome opportunity to entertain our clients, guests and staff after a busy day at the exhibition.
WWEM 2016 outperformed all previous attendance figures, with industry professionals, regulators and academics from around the world learning about the latest developments in regulations, technologies, methods and standards in laboratory, process and environmental monitoring.