The UK’s fastest growing electrochemical sensor manufacturer, Analytical Technology, will be showcasing its industry-leading water quality monitors at Aquatech in November, while actively seeking new European distributors.
ATi is continuing to grow year on year thanks to the introduction of its new innovative family of network monitors, groundbreaking technology and award winning customer service, and consequently are looking for five new European partners to help continue this new phase of development.
During November’s Aquatech, ATi will be exhibiting on stand 02.402 and will be asking potential partners to make appointments. Screening tests will be held to ensure the right distributors are found and a strict criterion will need to be met in order to become an ‘ideal’ distributor.
ATi only want to be one step away from end users, so distributors will need to have:
- Excellent technical knowledge
- Experience within the water industry
- Close contact with end users, not contractors
- Commitment of sufficient resources
- Hard working, understands the market, finds opportunities, self-motivated
- Excellent sales history performance
- Dedicated warehouse space
- Technology efficient
- Growth potential
One such distributor who has set the standard for future partners is Mejoras Energeticas, a water quality distributor based in Madrid. With almost 25 years in the water industry, Mejoras is the market leader in Spain, with a first class reputation, enjoying particular success within the chlorine network.
Throughout their years of success and expansion, Mejoras has never lost sight of its company philosophy; to always provide customers with a high level of customer service. “We often say that we are a service company who also sells first-rate monitors. To us, providing our customers with a level of service unrivalled by anyone is the key to our success”, explains Manuel Del Rio, Mejoras Director.
Manuel believes a good relationship and communication is also key to becoming partners: “ATi UK and Mejoras share the same values and strategy in approaching and developing the market. It is remarkable the level of involvement and support ATi give Mejoras, including regular visits to us and our customers, along with frequent training workshops and demonstrations.”
ATi strongly believes that the distributor’s role in expanding a retail market is essential, needing them to be both innovative and proactive. By working together as a team; sharing the same business ethics; continuously developing technical knowledge and product range; adapting to shifts in market demands; whilst working closely with end-users and identifying their needs, more distributors could follow in the footsteps of Mejoras and become the ‘ideal distributor’.